Music Video Research

In a Hip Hop music video you would usually expect to see, that the location is in a party,club or a very big mason/ generally a fancy location. The characters would mainly consist of a lot attractive women, as well as men and of course the artists of the song. In an hip hop video there doesn't really tend to be a story line it just more or less follows the flow of the song as well as simply following the genre.

In a hip hop music video you would surely see some use of alcohol in one way or another, and people just generally having a good time (depending on the song). You definitely find a lot of recognized expensive brands and clothing, expensive cars and houses everything would be big and flashy. There would be a variety of camera shots in a hip hop music video from long shots to show all the money involved, the setting and all the big cars and houses. There would also be close ups to show all the expensive jewellery being used in the video and all the assets of the artist. You may also find close ups of the womens face.

Here is a Hip Hop video of French Montana 'Pop That' this video has a very typical style of a Hip Hop video and  fits all the conventions that a Hip Hop video should have such as the attractive  women, the big expensive mansion and cars, all the alcohol, there is also plenty of close ups shots showing all the jewellery and designer clothing.

  

Below is another example of a Hip Hop video that fits all of the conventions a Hip Hop music video should have.

Below is another example of a music video, this one is rather different compared to the other two videos. It contains less woman/attractive woman, and its more of the original style of hip hop or 'old skl' its contains a lot more dancing and is more or less how a hip hop video would of been like a few years ago. Although it does have some simple conventions of hip hop video such as the close up of expensive jewellery and clothes, the party settings at some point etc. The only thing making it different from the other videos is the lack of alcohol and attractive not fully dressed woman and i think that is because of the fact it is more of an older hip hop video and the conventions of a hip hop video have changed since then.